Whether you’re a growing business trying to find new customers, or an established multi-venue chain seeking to scale in a sustainable manner, you can’t rely on the same old marketing tools to achieve better results. You need to do something a little bit different.

One underrated yet super effective method your food business should try is incorporating seasonal custom coffee cups. 

Here are some of the reasons why we love custom coffee cups, and how they could be a game-changer for your business.

1. Creates Memorable Branding for Your Business

Custom coffee cups provide you with an opportunity to create a brand experience that your customers are going to remember long after they’ve finished drinking their coffee.

By incorporating seasonal themes and eye-catching designs, you can ensure that your logo and message linger in the minds of customers, creating a lasting impression and a stronger connection to your brand.

1. Improve Your Year-Round Visibility

When you’re investing your money into marketing efforts that have a very limited shelf life, it often feels like you’re running an impossible race.

With seasonal coffee cups, the strategy is the same and you just have to come up with a new design every few months to keep your customers excited year-round. As people walk around with your coffee cups, they’ll act as miniature billboards, promoting your brand consistently. 

1. They’re A Conversation Starter

Not only do unique and seasonal designs on customised coffee cups look good, but they also serve as conversation starters. 

When customers receive a cup with an interesting or festive design, it sparks curiosity, their friends and colleagues will notice, and you’ve got a word-of-mouth marketing campaign on your hands. 

1. You Can Deliver Targeted Marketing Campaigns

Rather than seeing your seasonal designs as a chance to show off your creative skills, try and use the designs as opportunities to test different marketing campaigns.

For example, use bright and colourful designs for each  custom coffee cup to raise awareness for your new summer line of drinks, or advertise a Christmas offer where you give customers a free winter-themed drink in the run-up to the festive season.

1. They Create Social Media Buzz

Finally, being active on social media is one of the most important things that any business can do in 2024, and the visual appeal of your coffee cup could help you go viral.

Customers are more likely to share pictures of fun seasonal designs than the typical cardboard coffee shops which will significantly amplify your brand’s online presence.